Hungry Howie’s, a nationally recognized carry out and delivery pizza chain located in Madison Heights, Michigan, is renowned for its Flavored Crust® and now for its loyalty program. Howie Rewards® is a straightforward, user-friendly program that automatically tracks participating purchases and rewards guests for every 6 qualifying online orders.
Howie’s launched this system mid-2016, after selecting Revention’s loyalty program Honeycomb. Revention’s development team and hungry howies worked together to customize the loyalty program to match their exact requirements. “Having Revention build the architecture of our loyalty program just made sense,” states Dan McKay, Director of IT. “They already provide our POS and Online Ordering, which means they understand our operational and customer interactions on all fronts.”
Honeycomb is really a robust loyalty engine that tracks customer data above store, and offers updates to members via email according to qualifying actions or purchases across locations. The platform utilizes HungerRush online ordering since the customer facing portal minimizing customer credentials. “Our vision for Honeycomb is to provide a support structure that allows a consistent, brand unifying experience across platforms and locations,” states Laura Gaudin, Director of Product Management. Honeycomb provides staff using the perfect re-direction to any questions, permitting them to train consumers and direct those to the internet ordering platform.
The Howie’s team has now seen major success with online only participation in 2017. Howie’s processed over 850,000 loyalty orders totaling over $15 million in net sales. The Howie’s team has given back over 147,000 medium two-topping pizzas to their guests. Howie Rewards® success is best shown within the redemption rate of 74%. “We knew the integration with online ordering will be huge,” states McKay. “We didn’t anticipate how much impact the loyalty interface inside the online menu could be. Most loyalty platforms plateau with a 20% redemption rate as a result of manual redemption codes or incomplete integrations. With Honeycomb, we’ve tripled that benchmark within the first year as a result of online ordering and mobile application integration.”
About Revention – Revention will be the leading developer of complete, customizable restaurant and entertainment management solutions made to streamline just how hospitality concepts work. Revention’s offerings include point-of-sale solutions, HungerRush™ integrated online ordering, and Revention Enterprise. Revention supplies a complete solution which includes viywur installation, training, tech support plus much more. For extra information, go to www.revention.com.
About Hungry Howie’s – Founded in 1973, Hungry Howie’s Pizza is actually a national pizza franchise that is certainly loyal to its tradition of providing delicious, high-quality and original Flavored Crust® pizzas including eight flavors: butter, butter cheese, Cajun, garlic herb, onion, ranch, sesame and Asiago cheese. Its menu features oven-baked calzone-style subs, Howie Breads®, crisp & cool salads, and flavored wings that create an exclusive and irreplaceable position within the pizza market. Starting in Taylor, MI, hungry howie’s pizza has grown to just about 600 locations in 21 states over the U.S.