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The right way to increase your business by using this powerful brand, audience and content-advertising tool We’ve been talking lately about how to improve your business marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-advertising tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes each day.

A note of caution: there are many individuals who promise to cultivate your Instagram followers through the thousands, but beware. Most of them use fake accounts produced by bots to inflate your numbers. These kinds of followers have zero value. Actually, they could even be dangerous, wanting to steal your password or photos or infect you using a virus.

In accordance with the data security company Imperva, these bad bots account for 28.9 percent of bots on Instagram. The simplest way to develop your Instagram followers is actually by being authentic to your brand name and your audience.

Here are 3 tips to help you get real Instagram followers:

1. Tell a tale with Hashtags – It’s great to apply your business name as a hashtag, but you have to think beyond that.

In order to use your Instagram posts to have followers, use other hashtags that tell the tale in the image you’re sharing. You want to start a conversation when you’re sharing posts for things such as:

Events

Promotions

Contests

Product launches

A good example of a brand who does this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to persuade folks to obtain together and share their chips, as well as to make use of the hashtag whenever they share photos with their meetups.

By making use of engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build-up followers on Instagram.

2. Get Creative – Instagram is all about photos, so many individuals think about the caption as an afterthought. Don’t neglect the image caption! You can generate engagement and promote sharing by making use of descriptive words that will engage, inspire and entertain your followers.

Below are a few ideas to assist you develop followers on Instagram along with your posts:

Use questions inside your caption. Write your question at the beginning of the post so that people see it first.

Get personal along with your post. Tell a story about yourself, or the way your product helped or inspired somebody else.

Ask people to tag others. Asking individuals to tag three of their best friends or tagging someone they are grateful for brings other potential followers to the equation.

An excellent demonstration of a brand that does personal posts well is the @NatGeo Instagram account. They make breathtaking Instagram Stories with informative captions to coach the user on the plight of animals around the world. Remember in terms of using Instagram posts to get followers, it’s information on being authentic. Don’t use questions in every single post or tell a personal story that isn’t genuine.

3. Go Local – One of the best methods to build your Instagram followers is to get to learn your neighbours! Whether you’re creating Instagram ads or want to promote your event in a specific area, you can see what’s happening in your area by going to the search page and clicking on the Places tab.

Enter the place to begin to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not the ones from competing businesses, obviously – leaving a comment or even an emoji and follow the person blevuz you prefer what you see. Hopefully, this can be the start of an organic interaction.

As an example, in the event you offer life coaching services, you can type where you are followed by “entrepreneurs.” Local entrepreneurs could be looking for more work and life balance or help with life goals or career challenges. Similarly, if you have a physical location that individuals have checked into on Instagram, reply to those posters’ pictures to ensure they’re conscious of your Instagram presence, and then follow them.

These are the guidelines on how to build Instagram followers the correct way: no bots, no shortcuts, just well tested ways to engage together with your audience and turn them into followers!