Product review & rating has turned into a popular feature that most of the successful e-commerce merchants have applied on their product details page. Main advantage of this feature is: it assures the visitors and customers that zion product reviews is not only another banal e-commerce product. Folks are actually speaking about it (both negative and positive) as well as their thinking shows up here!
People always leave for your competitors as soon as your product details page can’t satisfy them by assuring them. Your products or services details page is the most essential portion of the site since this is the spot when your customers decide if you should add the item towards the cart or abandon it. Hence, every effort needs to be come to assure the customers the products you might be offering really are offers good bargain and value for price.
Among the strongest features inside your product details page is the solution to enable the customers express their opinion and experience about the product. A basic one line comment added by way of a happy customer can assure lots of other visiting customers about acquiring the product.
Following are 5 methods for making your product or service details page better by encouraging customers and visitors to write reviews for the products:
Tips 1 – Product Details page Design:
Your products or services details page design should get special emphasize hence people always like to visit the products details pages which are visually attractive and neatly presented. The item details page should arrange the item images, description, prices and attribute selection options etc. very neatly and in a way to ensure that customers can discover information easily. Should your product details page design and arrangement is vivid and attractive, people would like to write something about this. Adding Image zooming, image video and multiple images illustrates the product better and therefore gives customers a good insight regarding the product. In case a visitor finds a eye-catchy product details page, it’s very likely that s/he want to then add words there.
Tips 2 – Don’t create the process complicated:
Keep your Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you wish the rating feature to become present along with the review option, give you a visual 5 star rating which may be rated using the mouse click. Provide the negative rating options that would give a bold impression to the visitors they are able to rate it how they feel. For your Review make the email fields optional as people often don’t want their emails to get visible publicly. Offer an option if you should show or hide the e-mail addresses from your published reviews. One issue you ought to be particularly careful about will be the CAPTCHA. Easy CAPTCHA could be broken through the spammers and hard CAPTCHA irritates the actual reviewers. Select one that is hard to break through the Spamming softwares yet easier for the human users to read through.
Tips 3 – Moderate the Reviews and rating:
Your e-commerce platform should help you administering the review and rating casted by the visitors or customers. You will be able to publish/un-publish the reviews,(even manipulate if you would like), control the visibility, control the amount of reviews per page, reply back to a reviewer along with other conventional review & rating moderation features. In the event you value what your customers say about your products, you ought to regularly moderate the reviews. Visitors feel frustrated they discover that their reviews are never getting published in your website. Send them thanks emails for your reviews and visiting your internet site and as reply lrqusd the review, write a thing that would not just impress the reviewers but also other visitors.
Tips 4 – Maintain the ‘Negative Reviews’ as well:
Should your product details page is full of reviews with flattering and praising words & all 5 stars, that will possibly make other visitors doubtful about authenticity of those reviews. If customers are criticizing these products, it’s your best opportunity to defend the main reason and let others realize it. Take the chance to confront the negative reviews with satisfying answers and place them amongst the other reviews.
Tips 5 – Reviewing Competition:
How about announcing a little gift, free coupon or discount for your best rated reviewers? Yes, that could definitely encourage visitors and customers explore your products or services and write something on them. A $5 promotion code, 5% discount or free gift wrapping would inspire whole lot more visitors and customers to publish some lines to your products.
Present your product or service more visually and then in richly designed format, offer some benefits for writing reviews, have the process easy and moderate regularly to get additional reviews.