Each year, a lot of sellers utilize a Adwords campaign as their biggest medium with regards to advertising over the internet. Why do they use Google? Because, simply, Google is everywhere. 70% of all internet searches on the globe are done via Google. 250,000,000 million searches a day, from every country. And, tens of countless search engine results display ubiquitous AdWords ads, in a large number of languages, from English to Chinese and virtually any language in between.
Additionally, Google ads are now displayed on over a million websites, too! This audience, along with those who use Google for their online search engine, is so vast that, amazingly, AdWords now appear nearly 90% of times that each and every person on the planet goes toward the web for information or entertainment.
Properly implemented, an AdWords campaign is an easy, cost effective yet powerful approach to market a company’s products or services. Concurrently, it sometimes provides better prospective results since the campaign revolves around highly targeted, highly relevant keywords that aim entirely on a certain segment from the market.
With an intelligently run internet marketing campaign and just a modest budget, almost anybody having a decent services or products can contest with the world’s biggest advertisers. Regrettably, the overwhelming number of Google AdWords marketers engage in AdWords campaigns that fail.
Given the vast market offered by Google, how can this be? The fact is, many reasons exist for such as:
1. Neglecting to recognize that 90% of all keywords result in too little traffic to be commercially viable. That’s right. 90%!
2. Being completely at nighttime regarding where to find highly relevant, targeted, high traffic keywords, with few competing pages and weak competitors. Most do not realize there are great online research tools or, for that matter, how to use them.
In comparison, a Adwords professional uses keyword research tools (many free) to discover long tail keywords having these characteristics:
* Daily traffic of 100 or higher (higher the higher)
* Less than 30,000 competing pages on yahoo for every keyword
* Low strength of competition for sites on the first page of Google
* Good Commercial Intent
3. Paying too much for AdWords ads and being too lower in their ad position.
Not many AdWords advertisers understand AdWords Quality Score, though it is a crucial part of an excellent AdWords campaign.
Actually, just a relative handful of people that advertise on Google have even heard of AdWords Quality Score!
4. Creating poor ads ad copy or, for that matter, not understanding this basic principle: Headlines (titles) often mark the difference from a successful along with a failed campaign because the identical ad run with various headlines differs tremendously in their returns. Quite literally, just one word, or single letter, can have huge financial consequences.
It is really not uncommon to get a little change in headlines to multiply returns by five to ten times over but a majority of webmasters that are content with creating seat-of-the-pants ads.whine when their ad campaigns bring it in the seat-of-their economic pants.
5. Building poorly optimized landing pages or sending all targeted traffic to their homepage.
6. Committing common, easily avoidable, but expensive AdWords advertising mistakes.
7. Taking the simplest way out. Rather than A/B test each ad, every landing page, they are content to select what ads and landing pages that appeal to them rather than with their targeted potential customers. For such folks, unlike Apollo 9, failure is the realistic option.
8. Neglecting to maximize the performance of their best keywords ezvpda the amazingly simple but powerful “Peel & Stick” Strategy that can skyrocket CTR and profits.
Significant Google AdWords profits will probably elude those 90% of Google advertisers who operate on a “Construct it and they will come” strategy. But, the failure of the numerous presents a Golden Chance to those webmasters who spend some time and expend the effort to learn how to advertise with Google.
Successful marketers take advantage of tools to ferret out your best traffic-generating keywords, write highly targeted keyword rich ads and landing pages, avoid common mistakes, and test, test, test.
For these particular entrepreneurs what was true for Apollo 9 holds true for them: failure is not really an option. But, success and profits are!