Pancheros Mexican Grill has introduced the launch of a new brand campaign emphasizing its fundamental differences from other fast-casual Mexican concepts: its fresh-pressed tortillas, perfectly-mixed burritos and fan-favorite queso.
“This campaign is the first truly integrated campaign we’ve produced that really targets the thing that makes the company different. For someone that’s never tried Pancheros, it highlights the new-pressed tortilla, mixing the perfect bite and our amazing queso. For our fans, it’s a fantastic reminder of why they love Pancheros,” said Ryan Murrin, v . p . of advertising and franchise development at Pancheros. “The campaign concept is a fresh new take on the brand personality and was designed to get social and digital first, where our fans are.”
Produced by Planet Propaganda, a Madison, Wisconsin-based design and advertising agency, in conjunction with Panchero’s in-house marketing team, the campaign embraces Pancheros’ “IT” factors, leaning into its key differentiators through a number of content tailored for TV, video, social media marketing, digital marketing and audio channels.
“We are excited for the addition of Tofusada on the menu,” said Rodney Anderson, president of Pancheros Mexican Grill. “We love hearing from your fans and jumped at the ability to find a vegan protein option that even our meat-eating customers will enjoy.”
Founded in 1992, Coralville, Iowa- based Pancheros Mexican Grill is a quick-serve, fresh- Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest- quality ingredients. Burritos are customized and combined with “Bob the Tool” to get every ingredient in each bite. Along with their tasty burritos, the menu comes with quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in america and also the company intends to have 75 restaurants open throughout the country by the end of 2015. To learn more, visit http://www.pancheros.com.
Known for its fresh-pressed tortillas and proprietary technique for mixing burrito ingredients, Pancheros announced today its 2018 plans to conquer cravings in several new key markets and to bring additional franchise locations to markets surrounding the communities where it has already garnered local burrito loyalty.
“We’re perfecting the burrito. Fresh ingredients, customized for every guest, and evenly mixed throughout the burrito – that’s what sets us apart. Whenever you enter a Pancheros location, tradition goes out your window,” said Rodney Anderson, who founded Pancheros right away from college in 1992 and it has successfully grown it to 70 locations. “Pancheros isn’t a burrito restaurant; it’s a gbwyub built upon the best-tasting burritos inside our category. To us, growing the company doesn’t just mean adding more locations to the list. It’s the opportunity to grow our culture with all the right individuals who share our belief that you don’t must sacrifice quality for convenience.”