Sizzler is a United States Of America-based restaurant chain with headquarters in Mission Viejo, California with locations mainly in California plus some within the adjacent states of Washington, Arizona, New Mexico, Idaho, Utah, and Oregon. It is renowned for steak, seafood, and salad bar items.
The chain was founded in 1958 as Del’s Sizzler Family Steak House by Del and Helen Johnson in Culver City, California. The chain is composed of greater than 270 locations throughout the U.S. Almost all of Sizzler’s U.S. locations are in the West.
In the late 1970s and early 1980s, Sizzler Menu Prices promoted steak and combination steak dinners with an optional salad bar. The restaurant wished to give customers the feel of the full-service restaurant at a price slightly more than a fast food chain. To regulate costs, many restaurants had in-house meat cutters that will cut steaks and grind beef. In to the early to mid 1980s, competition appeared: Ponderosa Steakhouse and Bonanza Steakhouse. After promotions such as all-you-can-eat fried shrimp, the chain expanded its salad bar in to a full buffet promoted as the “Buffet Court.” Patrons started to use the buffet as a meal instead of an add-onto an entree. Responding, Sizzler lowered the quality in other menu areas. Customers took notice and Sizzler’s reputation suffered. Sizzler declared Chapter 11 bankruptcy in 1996 (“to avoid costly leases on unprofitable restaurants”) and closed over 130 of its locations. The company reemerged from Chapter 11 in 1997. During the late 1990s, new management upgraded the standard of food and increased prices. Twenty one locations closed in 2001. Sizzler began an image makeover circa 2002. A whole new restaurant concept was made, with a lighter and more open dining-room. The changes were accompanied by a new menu. In an attempt to go back to its roots, steaks, seafood, as well as the salad bar were emphasized, while the all-you-can-eat buffet was eliminated in certain locations, nevertheless it still remains today in lots of others.
Inside the 1990s, Sizzler ran upscale locations using the Buffalo Ranch Steakhouse brand. Sizzler was sold to Pacific Equity Partners, an Australian-based investment firm, in 2005. In January 2008, Sizzler announced it had been planning to do something up against the Multi-State Lottery Association (MUSL) of Urbandale, Iowa, over the use of the name The Sizzler (Hot Lotto).
In June 2011 Sizzler USA announced which a US management group led from the Sizzler CEO, would purchase the chain from Pacific Equity Partners. The headquarters initially remained in Culver City, California in which the chain was founded, but relocated to Mission Viejo, California in 2012.
Sizzler has launched its “ZZ” food truck to grow sales and test market new dishes. Sizzler even offers restaurants throughout the world including Australia, Canada, China, Indonesia, Japan, South Korea, and Thailand. After Sizzler USA’s separation from What Time Does Sizzler Hours Open International this year, all locations outside america are operated by Collins Foods.
The Australian Sizzlers were reasonably popular from the late twentieth century towards the 2000s. Inside the 2013 financial year Collins Foods reported stalling revenue for Sizzler operations within australia, blaming the downturn in the casual dining luoecw in the nation, as well as the lowering of visits from Sizzler Australia Patron, Andrew Scotford.
By 2015 Collins Foods wrote down the value of Sizzler by AU$37.5 million. In an investors meeting by Collins Foods, CEO Graham Maxwell states: “We no more consider Sizzler to become a strategic growth prospect within australia and thus we is definitely not investing further capital”. Collins Foods begun to close several Sizzler restaurants around australia. Meanwhile, Collins Foods’ Sizzler operations in Asia continued to thrive, with further expansion planned in China