I am sure everybody at some time has experienced the annoyance of sending an important email and wondered if it was really received, read, forwarded or simply just deleted. Sure, there are a few rudimentary capabilities within Outlook that could slightly ease your concerns, but what if there were flexible and easy-to-use programs that could really give you understanding of what was occurring with that ever so critical email? What if you could determine not only if your email was received, but you could also get a notification alerting you at the exact moment it was actually read? Wow, that certainly would make the timing of the follow-up call or email simpler to determine!
Believe it or not, there are a variety of technology solutions currently on the market that can provide you with these details, in addition to offer a whole lot more advanced tracking capabilities and functionality— all of these are typically transparent and undetectable by the email recipients. For instance, a few of the applications will not only notify you of the exact data and time your email was opened, and can also provide you with the physical geographic location and IP address of the recipient’s computer (Internet scammers beware!), the apparent current email address from the recipient (useful if people use email tracking gmail and then forward the email for their business accounts or the other way round or use email aliases), any URL’s contained in your email which can be clicked through (great to monitor the effectiveness of your latest email campaign), the duration the email was read, and if your email was forwarded or continue reading another computer (very helpful to follow confidential of proprietary information that may be passed onto a competitor).
A number of the more advanced applications can also provide the above tracking information on your own email attachments to include PDF’s, Word and Excel documents. So, in the event you sent a prospect a proposal being a PDF, not just would all of the above be capable, however, you could receive this info in the page level! In other words, you would be able to determine the duration and frequency that each page was read. Hmmmm, why was this prospect spending so much time reading the section that contained our pricing?
Furthermore, some applications even allow for the restriction of certain activities. For instance, you are able to restrict a recipient from printing or forwarded your email. Or, some allow for the sender to specify a period duration in which the email will self-destruct inside an elapsed time after it has been read. Poof, you now view it, now you don’t!
Most offer some kind of Outlook plug-because allows the sender to specify the “treatment” level for each email and well as turn-from the tracking features. Because most companies charge on a per email tracked basis (usually fractions of a penny per email), you might like to track only important emails. Should you be sending HTML-based e-mail, measuring opening rates is not hard. Instead of embedding your logo or other images within your e-mail, create Image tags that load the images from the server. Then, whenever someone opens an e-mail message by you, the words along with other non-graphical data will load immediately whilst the images are being requested from your server.
Each request for a graphic is going to be recorded inside your server logs. You can easily make use of server log reporting tool to see how often a specific image was requested. Again, if you do not have access to your logs you need to look for a dcogtr sympathetic ISP. Here are some tips for producing your open rate tracking a lot more accurate. Image Tracking – Create a unique image for each campaign. This way you won’t get confused when you examine your results. There is no need to utilize a large image to create an effective tracking strategy. Many marketers develop a 1 pixel x 1 pixel GIF that is either transparent or set towards the same color since the HTML background color. Don’t do that. It’s a flag for SPAM filters. Make use of a standard graphical image.